When you have an online business and an active digital marketing campaign, you should also consider using social media to help promote your business. You can use many different platforms for your marketing, although not all of them may be suitable for your business. If you have never considered using social media for your marketing before, below are some of the most popular platforms you can use that can complement your marketing strategy and drive your business forward.
Facebook is the most popular social media platform globally, with around two billion active daily users, which means it is an excellent way to target and interact with your audience. You can create a page for your business that can highlight your products or services and gives your audience a way to contact you rather than use your website. You can also use the Facebook marketing services on offer, and there are many types of ads you can use to promote your business.
If your target audience is other businesses, then you may wish to consider having a presence on LinkedIn, which is a professional business networking platform. It can put you in touch directly with the decision-makers, and like other social media networks, it also has paid advertising services that you can utilise. You can use laser-like precision to target people and businesses that require your products or services and significantly improve your online visibility and sales. However, as this is a professional network, posts that you will see on other platforms such as Facebook, may not be suitable for this one.
Instagram is another social media platform that may be suitable for your business and can be an excellent way to promote it. It is ideal if you are looking to target a younger audience, although people of all ages use the platform. You can showcase your products or services using images and videos, which are an excellent way to interact with your audience. As the company is owned by the same one that owns Facebook, the advertising options are also similar, so you can use the platform to help increase your online exposure and give your sales a boost.
TikTok is another platform that is excellent for targeting a younger audience, and you can showcase what you have to offer by using short videos to promote your company. You can build up your followers on this platform and use their paid advertising services to generate sales and boost your online presence.
These are just a few of the platforms that you can use, but there are plenty more that may be suitable for your business. If you are considering using paid advertising on any social media platform, consider using the services of a professional agency to help ensure you maximise your return on investment.