Commercial packaging is a fundamental element in the consumer’s experience, starting from manufacturing, transportation, storage, choice at the sale, purchase, transport, and final disposal. For this reason, the success or failure of a product also depends on the image it presents and the comfort that the design offers, together with factors such as resistance, durability, among others. It should be remembered that commercial packaging allows reaching new markets in which marketing strategies can be implemented to generate new experiences for consumers through brand recall.
This means the material that contains or stores a product and is an integral part of it; it protects the merchandise and distinguishes it from other items. Strictly speaking, the packaging is any container, can, box, or wrapping used to contain any material or article. Therefore, it is also known as “Primary Packaging.”
Any material that encloses or protects an article with or without packaging to preserve it and facilitate its delivery to the consumer. Also referred to as “Secondary Packaging.”
All materials, procedures, and methods used to condition, present, handle, store, preserve and transport a good. The packaging is the box or wrapper used to protect goods for transportation and storage in its shortest expression. It is also known as “Tertiary Packaging or Repackaging.” Stretch film is the packaging par excellence. It is used to transport goods from one place to another without problems.
Some products can be used as containers, packaging, or wrapping.
For example, a box containing a product is the packaging. But a box containing smaller containers can be packaging.
Stretch film is used to wrap boxes on a pallet may be packaging, but if it is used to protect the product itself, it may be considered packaging.
Packaging is one of the most critical processes in any production line, from large, medium, or small.
Packaging is essential in every production line that incorporates the shipping of goods. In this way, the wrapping keeps the goods intact during handling and transportation, which leads to significant cost savings by avoiding damage to the goods. In addition to preventing contingencies, packaging preserves the properties of the goods.
Packaging can have different categories depending on the degree of contact with the goods. Thus, there are the following types of packaging.
- Primary: direct contact with the goods
- Secondary: transport of products that have the primary packaging
- Tertiary: transport of secondary packaging types
The material can be wood, glass, cardboard or plastic, foam, metal, or paper.
There are several types of packaging such as containers for large volumes of cargo, pallets such as pallets or big bags and sacks.
When preparing packages for shipment, there are several steps in primary, secondary, or tertiary commercial packaging. Some include their protection, and others seal the packaging itself; they are as follows.
- Cushioning: as primary or secondary packaging, cushioning fills the empty spaces to protect the cargo and thus absorb possible impacts in drops and cushions.
- Packing: After cushioning the load, it is time to pack it with a container.
- Sealing: with a specific tape for packing, the sealing is carried out in H for safety.