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3 Secrets of a Successful Marketing Strategy

Marketing is a tricky process, with countless moving pieces. It can be hard to know where to start or how to go about it when you’re just starting. And it’s easy for your marketing efforts to get lost in the noise of everyone else who’s doing what you’re doing.

But even if your business is small, you can take it to the next level. There are three things that every marketing strategy should focus on: be consistent, be creative, and be comprehensive.

These goals are more of a guide than an actual rule. There’s no right or wrong way to do things; it’s all about what works for you. And a little experimentation can help you get there. But some red flags are indicating that your marketing strategy lacks in any of these three areas.

Be Consistent

Consistency leads to recognizability. When your customers know what to expect from you, it makes them feel more confident in doing business with you. But most importantly, consistency helps build trust.

Consistency is just what it sounds like: keeping the same look, feel, and tone across all of the advertising and marketing you produce. This extends to your logo, your tagline, your social media platforms, everything. It’s an improvement in the concept of branding itself.

Consistency is also the most effective way to measure your marketing efforts. If you have a consistent and cohesive brand, it is easier for customers to relate to it. After all, they understand the meaning behind the words, whether you mean them literally or figuratively.

Be Creative

If your marketing efforts aren’t creative, then they’re just advertising. And that’s a problem. Advertising alone won’t make you successful. You need to stand out in the crowd and deliver something unique and valuable to customers.

That’s where creativity comes in. Even if you’re not naturally creative, there are things you can do to increase your creative capital. Brainstorming sessions, for example, can help get your mind flowing by using existing ideas as jumping points for new ones.

And don’t forget about the old standby: write a list of things you like. Anything that inspires you can be a jumping-off point for your creativity.

Be Comprehensive

Many businesses try to do too much when it comes to marketing. Everything from business cards to social media mentions can be a drain on their time and money. But you don’t need to do everything all at once!

A marketing strategy is like a ladder: you go little by little and learn new things as you ascend the rungs. Learn a little, then apply it. You can always go back and do more later!

One way to get started is by figuring out what your target audience cares about at sites like This can be as simple as asking them or keeping an eye on what they respond to the most. They’ll let you know if you’re doing something wrong, and they’ll tell you that you’re on the right track.


Although it can be overwhelming to think about what every marketing strategy will entail, a little planning will help you set yourself up for success. The most important thing to remember is that you control how you develop your marketing strategy, not other people.

Just like you may not know the best way to get from A to B, but you can figure out the right way by watching how others do it. Take their advice and the suggestions in this article for great ideas on how to market your business effectively.

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