Picture a family traveling through an unfamiliar city looking for a place to eat. Using a cell phone, they find a restaurant on Google and click through to their website — but the menu is a PDF with an unreadable sized print that doesn’t fit on the phone screen. What happens? They go back to Google and look for another spot to eat with a working website.
Or consider this possibility: The supervisor of purchasing for a big manufacturing company is waiting for a dentist appointment one Saturday morning. She uses the opportunity to search on her mobile phone for a new supplier for a $500,000 per year part. She eventually finds herself at a website that could be the right fit, but the home page menu is so complicated she can’t navigate the site to find what she needs. She proceeds to search and soon bookmarks a competitor’s website for further investigation when she gets back to her desktop in the office.
The reason for these two basic scenarios: No matter what variety of business you’re in, no matter how big, how small, or what type of customer you work with, having a mobile-friendly website is essential.
The accompanying infographic provides numerous extremely important advice and insights for developing a mobile site that attracts customers, keeps their attention, and compels them to engage with your brand. It takes a look at the fundamental differences between mobile and desktop website design and then dives into more detail on advanced methods a business can use to obtain a notable competitive edge. The information is beneficial for any startup or an established organization that wants to boost traffic and conversions on its mobile website.
In addition to the obvious value of a mobile-friendly site for keeping clients and prospects happy, teams should understand how important mobile-friendly website design is for SEO (search engine optimization). Several years ago, Google started to factor mobile-friendliness into its ranking algorithm, and the influence is growing. Google is smart to do this, because more and more of its search engine users are utilizing mobile devices, particularly for local searches. Google does not want to assist bad mobile websites in its search results and disappoint its users — and you can expect rankings to hinge on mobile-friendliness more and more as time goes on and Internet access via mobile devices continues to become more popular.
For more insights about building a mobile-friendly website, please continue reading.