Have you heard about the three ‘entails of email deliverability? If not, you are going to come across them in the different lists of internet marketing essentials that you come across online. These are security, quality, and spam filters. I will try to explain each of these essentials one by one so that you can understand them better.
Security is one of the three ‘entails of email deliverability essentials for webinar and e-mail marketers. This means that no matter how much you talk about the safety and security of the webinar when it comes to your business and email campaigns, you still have to do your best to ensure that all the emails you send out are securely sent from your website and that no unwanted people end up in your client’s inbox.
In other words, you need to conduct live security checks of your website and you need to get your security systems updated whenever required. In most cases, your security system’s deliverability score is around 95%.
Quality is also one of the three Mail tester essentials for webinar and e-mail marketing campaigns. You cannot just expect people to open your email without opening it because you have not provided any good content for them. Therefore, you need to work hard on your webinar and e-mail marketing campaigns by creating good content that will pique their curiosity might just set them straight that you are a legitimate company and they can trust you. Of course, don’t expect miracles to happen because it takes time before people can believe in something that is said online.
However, if you provide quality webinars, informative and interesting content, you should see positive results in your campaign. When in the list of opt-in subscribers, try to send as many email messages as you can to different groups of people because, in almost every campaign, you will receive one response from a person who was genuinely interested in what you are offering them.
Apart from the webinar and e-mail marketing campaigns, another one of the six must-know tips for email deliverability essentials is to make sure that your website has an opt-in page where subscribers can subscribe. Without an opt-in page, people won’t know that you are trying to sell them something and most likely they will not give you their e-mail addresses because they were tricked or they were not interested in what you are offering.
If you think that you won’t get subscribers anymore, you are wrong. The Internet marketing industry is always on the go and therefore, if you want to stay ahead of the game, make sure that you have a responsive subscriber base so that you can easily make use of your e-mail marketing campaigns for gaining profits.
To avoid getting blacklisted by other email marketers, you should make sure that you have a good relationship with other marketers within your niche. Find out how they are coping with the blacklists and learn from their mistakes. By doing this, you can easily find ways on how you can improve your Blacklist Management Techniques (BMT) and be able to effectively manage your email deliverability issues without getting banned by other email marketers. By being blacklisted, you will not be allowed to do the simple things that you were doing before; hence, you will also be having a hard time managing your campaigns.